This ad campaign has been attracting eyeballs and international media players – by telling the stories of other top international talent that have risen to new career highs in Singapore.
I reached new career heights and I did it in Singapore. That in a nutshell encapsulates what the SMF “I Made it in Singapore” campaign is about – attracting the attention of international media talents by highlighting the testimonies of international personalities who have had positive experiences working with Singapore media companies.
The “I Made it in Singapore” print and outdoor advertising campaign kicked off the launch of SMF at MIPCOM 2006, in Cannes. The campaign highlights the growing capabilities of the Singapore media industry that are increasingly attracting international recognition and demand.
The campaign also throws the spotlight on Singapore’s positioning as an excellent international collaborator, its strategic location between the East and the West and its dedication to create a media industry with global talents.
Some of the renowned media personalities and icons that have been featured in the “I Made it in Singapore” campaign include CEO and Chairman of Hyde Park Entertainment Ashok Amritraj as well as film directors/producers Max Makowski (One Last Dance), Marco Serafini (House of Harmony), Nigel Levy (Crossings) and Rakesh Roshan (Krrish).
Also in the star-studded list are award-winning photographer and television presenter Michael Yamashita (Zheng He), interactive game designer Joe Dever (Lone Wolf), computer animation pioneer Phil Mitchell (Sing to the Dawn) and author/journalist Peter Wiley, who is also Chairman of the Board of Directors of John Wiley & Sons.